An Indiana company was center stage at pop superstar Michael Jackson’s funeral this week with a product no one could miss: a gleaming golden casket, shined to a mirror finish. Batesville Casket, the world’s largest maker of caskets, provided the luxurious Promethean model, which traditionally comes with a deep-blue velvet interior. Like Jackson, the casket is extravagant and showy. And it was front and center at Jackson’s service at the Staples Center in Los Angeles, which millions watched live on television. But like a low-key funeral provider that prefers to remain behind the scenes, the company modestly confirmed the news without actually doing so.
“We never discuss any particular business transaction, but based on the images we saw on television, it appears to be a Promethean,” said Teresa Gyulafia, a Batesville spokeswoman.
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